Role
Product Designer (Solo), Owner
Duties
Visual design, UX, development, content strategy
Context
Indie web app, Pet project
Outcome
2M+ visitors. Organic growth. Concept validated. Effective ad channel and native app acquisition funnel.

Problem

A clear gap exists between beginners who want to play simple melodies and the tools currently available. Existing solutions are either too complex, too distracting, or simply not designed for absolute beginners.

  • Video tutorials lack proper step‑by‑step progression and require constant rewinding
  • MIDI files and sheet music are inaccessible to those who cannot read notation
  • Most apps rely on falling‑note games that cause anxiety rather than learning
  • No single tool offers a simple watch‑and‑repeat approach for beginners