Problem
With no online presence and no readiness for e-commerce, the brand needed somewhere to keep the attention its Fashion Week show had generated.
- Business launch, new collection, and Fashion Week all happening at once
- Interest generated by the runway was fading with no digital touchpoint
- No tool for positioning the brand or presenting the collection
- Full e-commerce was premature for a brand just starting out
Solution
A website was built to present the brand and extend the show online, turning a one-time runway moment into a lasting point of contact.
- Online presence launched alongside the show
- Full collection presented in the spirit of the runway
- Bold, catchy style with a fun and daring tone
- A positioning tool, not an e-commerce site
