Problem
The brand had no direct relationship with its customers. Everything went through retail or occasional one-off orders, and the old app was too broken to change that.
- No subscription model, only single purchases
- Buggy and uncomfortable app experience
- No reason for customers to return regularly
- B2C sales stayed low
Solution
The app became a direct subscription channel, replacing the old one-off store experience.
- Subscription model with regular deliveries straight from the manufacturer.
- Clean, simple interface built around the subscription flow
- Cross-platform release covering mobile, web, and PWA
- Marketing idea carried through the product itself, not just the visuals
