Role
UI Designer
Duties
Interface design
Context
Mobile app, B2C, E-commerce, Startup
Team
Client's dev team
Outcome
Successful launch, growth in vending machine sales, and a full acquisition by a larger industry player.

Problem

The startup needed strong B2C support to popularize the service as quickly as possible through discounts, which made direct interaction with the consumer critical. But there was nothing to interact with.

  • No interface or branding of any kind existed at the time
  • No user flow or structure was defined, leaving the entire journey unclear
  • No differentiation from any other vending machine manufacturer on the market
  • No way to build buzz in the info space, especially among tech‑savvy early adopters, gadget lovers, and the geek crowd