Problem
The startup needed strong B2C support to popularize the service as quickly as possible through discounts, which made direct interaction with the consumer critical. But there was nothing to interact with.
- No interface or branding of any kind existed at the time
- No user flow or structure was defined, leaving the entire journey unclear
- No differentiation from any other vending machine manufacturer on the market
- No way to build buzz in the info space, especially among tech‑savvy early adopters, gadget lovers, and the geek crowd
Solution
The mobile app was only the visible part of a much larger ecosystem. The development team also built a dedicated programming language for vending machines, and the app became the user‑facing layer of that system.
- Warm, inviting atmosphere delivered through a simple yet aesthetically pleasing interface
- Transparent information covering discounts, benefits, options, machine locations, and available assortment
- Focus on comfort and value for the user, with flexible customization of every drink
- Unique market positioning that distinguished the service from all other vendings