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Website | B2C | E-commerce | Fashion & Creative | Quiet luxury

Fashion Distributor Online Store

An online store for a distributor of a premium Italian fashion label. Built to sell the collection directly to customers while keeping its visual identity intact.

1
Classic e-commerce flow , from catalog to checkout, without unnecessary steps.
2
Clean, boutique-style design that puts the collection first.
3
Product presentation focused on quality visuals and brand consistency.

Role: UX/UI Designer
Duties: Interface design
Context: E-commerce, B2C, Fashion retail
Outcome: Served a market that drove a significant share of the brand's global sales at the time.

Problem

The distributor sold only through physical boutiques, with no digital channel for the collection.

No online store
Orders confined to the capital
No remote purchasing

Screen instances

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