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Website | B2C | E-commerce | Quiet luxury

Flower & Home Decor Store

An online shop for a brand selling bouquets and home goods, with flowers leading the range. Tableware and textiles round out the catalogue. Shoppers order ready-made arrangements, add a greeting card, or use the matching service to build something personal. Cozy, with a light French touch.

  • 1

    Bouquet matching service that helps shoppers find or build the right arrangement.

  • 2

    Greeting card integration built into the ordering flow.

  • 3

    Supporting home catalogue with tableware and textiles, without pulling focus from flowers.

  • 4

    Warm, cozy visual tone with a light French touch.

  • 5

    Guest checkout available, registration optional.

Role
UX/UI Designer
Duties
Interface design, User flows, CJM
Context
E-commerce, B2C, Home goods
Team
Freelance crew
Outcome
Became the brand's core sales tool and a foundation of its visual language.

Problem

The brand needed a storefront built around how it sold flowers, and platforms didn't fit.

  • No store to build on
  • Templates clashed with the brand's identity
  • Product customization wasn't supported
  • Personal and gift orders had no place in the flow

Screen instances

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